Reassessing External Images of the EU: Evolving Narratives in Times of Crisis

The past decade has challenged the EU and its international image. Eurozone sovereign debt crisis, Ukraine so-called irregular migration crisis Covid-19 pandemic have all put under severe strain. This article explores if how EU’s performance in such crises impacted upon external image of EU. analysis shows that images closely followed actual performance, although filtering it through powerful lenses local regional concerns sensibilities. While some traditional proved to be resilient longer run (as case as an economic powerhouse or a frequently divided community), others been severely weakened by responses (such bastion human rights). Our findings contribute discussion on public diplomacy information strategy European External Action Service (EEAS) shaping locally-resonating positive worldwide. EU, multiple